The most fashionable shopping streets are located within the city center, all being pedestrian zones: The Kärntner Strasse, stretching from the opera house to St. Stephen’s Cathedral on Stephansplatz. Directly adjacent, the upmarket Graben stars from Stephansplatz to the west, followed by Kohlmarkt, where a lot of designer labels can be found. Scattered around the fairly touristic city center you can also find all the mainstream fashion stores as well as many souvenir shops.

Stretching from the opera (subway lines U1, U2, U4 “Karlsplatz”) to Stephansplatz (U1, U3 “Stephansplatz”), the pedestrianized Kärntner Strasse is one of the most popular shopping streets in Vienna. Expect to find mostly upscale stores of a great variety (from jewelry and watches to books, music, fashion and stationery) as well as souvenir booths, restaurants, cafés and even the Vienna casino.

The luxury shopping area in Vienna’s city center offers exclusive flagship stores of Louis Vuitton, Chanel, Christian Dior, Valentino, Prada, Saint Laurent and many more. This luxury shopping area lies between Tuchlauben, Bognergasse and Am Hof.

Enjoy exclusive shopping in the designer stores always at up to 30% to 70% less, just around 30 minutes outside of Vienna. The beautiful setting is inspired by traditional Austrian architecture with cafés and restaurants as well as a children play area and free parking.

Starting from Ringstrasse (U3 “Volkstheater”) towards Westbahnhof (U3 “Westbahnhof”), this popular shopping mile features basically everything from old-fashioned small stores and ethnic specialty fashion shops to large electronics outlets and mainstream department stores – a very interesting mixture catering to different needs in basically every price range.